Jeff Walker’s Product Launch Formula Review
Product Launch Formula is the brainchild of Jeff Walker. Now in its second edition, it has proven to be one of the most powerful and profitable courses for many of the students who have applied its principles. With so many junk products online Jeff’s product is one that delivers on its promises. One only has to listen to the case multiple case studies of his students to understand just how powerful the techniques are.
Here are just some of the results of Jeff’s students:
- Health related product: Dr. Joe Mercola wanted to sell a special teleclinic product to his list of opt-in subscribers. Without any joint venture partners, he was able to gross over $500,000 in sales using the techniques taught in the course. Joe was smart and created an informational product that could be delivered digitally. This meant that he had none of the usual expenses that physical products incur. It also meant that he could sell as many as he wanted to without worrying about stock or inventory.
- Another example is Martin Howey who sold 100 spots in a high ticket coaching course to generate two million dollars in sales. By using the product launch formula process, he was able to achieve this with a list of only five thousand people. None of this could have been possible without the step by step processes.
Why you need a plan for this Product Launch Formula by Jeff Walker.
When launching any product, whether it be online or offline, it is important to have a ‘battle plan’. You need a step by step checklist of all the things you need to do to ensure that everything goes smoothly on launch day. Launching a product can be a particularly challenging task, especially for beginners, so it is always helpful to be able to leverage the knowledge of more experienced people to give yourself the best possible chance of success.
Before you get ready to sell anything, you need to make sure that all the pieces of the puzzle are in place. Make sure that your sales letter is proofread and that your order process works seamlessly. You should also consider letting your merchant account know that you’ll be expecting a high volume of sales flow through your account. Failure to do these things can mean your launch turns into a disaster. The last thing you want is to have people trying to pay you money but find themselves unable to for one reason or another.
You should spend some effort in creating a checklist that you can refer to time after time so that you can be sure you won’t miss any important points. You can tick off the list as you go and come launch day, you’ll be safe in the knowledge that you’ve done everything you can to ensure your success. The benefit of doing things right the first time is that you can then re-apply those techniques to future launches without doing any of the work again.
So what makes exactly makes these launches so successful?
There are several techniques that you can instantly use to improve your own success. One of the most important things to consider is the power of social proof. This is often overlooked by many marketers but having honest testimonials and feedback from real people can instill a great deal of trust in your prospects mind.
The Even feedback that can sound negative may be useful in increasing your credibility. If someone asks for a refund, give it to them gracefully. Many times they will reply and thank you for your professionalism. This is the perfect testimonial to add to your site to prove the type of respectable person that you are. Remember, customers don’t buy from companies – they buy from people. Show them you are a real, genuine person and you can increase your chances of success when it comes time to launch your product.
Scam or System?
The pros: The Product Launch Formula V X helps you create a superior marketing campaign that casts the property you are selling as a unique and desirable opportunity for any potential buyers.
The system allows you to build a list of motivated buyers, provided you use it multiple times within the same general area.
The cons: The system has some limitations if you need to sell multiple properties all at once. You can probably repeat the process successfully within a week or two-week time frame, but running multiple launches at the same time might be more difficult.
On the other hand, if you are able to build a reputation for the quality of your product, you could do “internal launches” to your buyer’s list while you do an external launch on a different property.
By spending the time to plan out your launch sequence you will inevitably increase the profitability of any campaign. This is something that you should do regardless of whether or now Jeff’s course is part of your arsenal. However, if you are new to this whole process, then it may be safer and more effective to learn the tried and tested techniques that you can learn from investing in professional training materials.